diversity
For us, differences are levers for innovation and growth.
commitment to diversity
Since 2019, we have had a structured Diversity, Equity and Inclusion sector, establishing tangible and daily goals for the development and appreciation of pluralism.
This movement has already caused positive impacts inside and outside our work environments – but we don’t want to stop here.
Access our #BeautyForTheFuture and check out our results published in the latest ESG report.
Commitment
Promoting representation and inclusion of diverse people in the employees’ general framework and leadership of Boticario Group, reflecting the Brazilian population.
Goals until 2030
• Promoting the representation of diverse people in general.
• Promoting the representation of diverse people in leadership positions.
Commitment
Promoting diversity and inclusion in our business ecosystem, through what we buy, sell and communicate with society.
• Providing accessible communication, representative of the Brazilian population and free from stereotypes, naturalizing diversity
• Stimulating diverse people entrepreneurship through inclusion in our value chain.
• Offering a portfolio of new and existing, inclusive and diverse products, considering the needs of the Brazilian population.
We understand that these practices have to be worked on in a systemic way, considering the business as a whole.
Actions must be connected to each other, ensuring coherence between what is said and what is done.
Acting from the inside out, we are also able to understand our consumers on a broader and deeper scale, responding quickly to their desires and needs.
actions
In order to ensure all these goals will be met on the People, Products, Communication, Social Impact and Value Chain fronts, we have established 5 strategic dimensions of diversity, having a focus theme for each year:
2020
Gender equity
2021
Racial equity
2022
LGBTQIA+ Population
2023
People with disabilities
2024
Generations
check out the five affinity groups
Our team exudes beauty
Affinity Groups (AGs) are part of Boticario Group’s diversity strategy and are drivers of transformation and mobilization of these themes within and outside the group. They are:
Side by side
Group focused on promoting gender equality. Some of its actions are #RestlessWomen and Masculinity Conversation Circles.
Beyond Skin
Group aimed at racial equity, focusing on the Black population. Some of its actions include #Interviewinner and #StraightTalking conversations.
GB Pride
Group focused on the LGBTQIA+ community. This group has contributed to stereotype-free campaigns.
Real Inclusion
Group for the appreciation of people with disabilities. The group has encouraged accessibility to be a transversal theme in all of the company’s decisions.
Generations
Group responsible for the inclusion of the most different generations. It plays an important role in the research and development of products for generations 50+.
objectives
Currently, more than 4,800 volunteer employees are part of the AGs.
Objectives of our groups:
• Democratizing the conversation about diversity and inclusion across the business
• Stimulating and accelerating advances both in and outside Boticario Group
diversity squads
To leverage the changes, we want to promote working groups to ensure that our #CommitmentsForTheFuture are deployed across the different dimensions of Boticario Group’s companies and the world.
We have been working to make sure the communication in our business units represent the diversity of the Brazilian population, without stereotypes, in addition to ensuring our products fully meet the different manifestations of beauty in Brazil.
