Accesibility Campaign
At Boticário Group, we believe that beauty is valuing diversity in all its forms. To ensure that our business reflects diversity values, we prioritize our strategy in 5 dimensions, which are: Gender Equity, Racial Equity, LGBTQIA+ Community, People with Disabilities, and People 45+. We work for them to improve the value of pluralism.
Evolution regarding diversity in communications is one of our Commitments for the Future.
In addition to ensuring representation and stereotype-free narratives, it is essential that our content is accessible to everyone.
Have you ever stopped to think about the relationship between communication and accessibility for people with disabilities?
We believe that accessibility means allowing everyone to experience the same sensations independently. It is a commitment from everyone to inclusion and representation.
Therefore, in partnership with experts in audio description, we offer a free class to raise awareness and teach the minimum requirements so that your publications and communication are accessible to everyone. And best of all, you can access it whenever and wherever you want.
let’s go together
#ForEveryoneToSee?
WHAT IS THE CLASS PROGRAM?
We will have an introduction to:
- person with a disability;
- person with visual impairment;
- consumers with disabilities;
- barriers;
- ableism;
- assistive technology;
- accessibility and inclusion.
We will also cover concepts of: AUDIO DESCRIPTION
- Who writes an audio description?
- What has to be audio described?
- How to post audio-described content and how to create alternative text for social media.
Our class instructors will be the scriptwriter and specialist in Audio Description, Ana Fátima Berquó, and audio description and consultant, Cida Leite.