about Grupo Boticário
we are Grupo Boticário, and our purpose is to create opportunities for beauty to transform people’s lives and thus transform the world around us
This goal is what connects us with our greatest treasure – our client – and is also the foundation that supports our main achievements: today we are one of the largest business groups in Brazil, the biggest beauty franchise in the world, and the most loved cosmetics brand in the country.
BY PEOPLE AND FOR PEOPLE
We were born in 1977 as a small compounding pharmacy driven by the alchemy of cosmetics and human relationships. Our founder, Miguel Krigsner, dreamed of building a 100% Brazilian beauty brand, with high quality products, inspired by love and care for people. His restless, attentive and gentle point of view transformed his small business on Saldanha Marinho street into an O Boticário store, which is today the most loved beauty brand by the Brazilian consumer.
the brands from
Grupo Boticário
An accessible and complete portfolio to stimulate the freedom to create the beauty you want to.
Accessible products with top-notch technology for a beauty that transforms the lives of all people.
An NGO that understands that to guarantee the life of all beings, nature’s balance is paramount.
The social entrepreneurship uses beauty as a tool to change the reality of millions of people.
The company offers accessible technologies to improve the efficiency and management of Brazilian retail companies.
Company focused on digital solutions that makes the intersection of business strategies with technology.
we are passionate about execution.
we are restless.
we seek responsible success.
we make our customers’ eyes shine.
we nourish our relationships.
we build the present and the future of the best and largest beauty ecosystem for the world.
We are a group made up of different businesses that collaborate constructively to create products, services and solutions to deliver the best customer experience.
industry
from research and development to patenting and manufacturing beauty products
omnichannel retailing
franchises, e-commerce, marketplace, distribution, and logistics of own and licensed brands
operation management
digital and financial solutions for POS management, customer relationships, and finance control
society and planet
social institute and nature conservation foundation
GRUPO BOTICÁRIO TODAY
+ than 4 thousand physical stores
present in + than 40 coutries
2 of the largest beauty e-commerces in Brazil
+ than 18 thousand direct employees
learn about our path
A past that brings the essence of important attitudes to the present and great dreams to the future.
1977
O Boticário
The origin of everything. Miguel Krigsner opens a small compounding pharmacy in Curitiba.
1986
O Boticário
Business internationalization: first store in Portugal.
1990
Fundação Grupo Boticário
Nature Conservation and support for scientific research.
2004
Instituto Grupo Boticário
Social development through culture, sport, social entrepreneurship, and volunteering.
2011
Eudora
Only those who make their lives happen are alive, and beauty drives this journey!
2011
Mooz
A fintech that offers digital products and services to resellers, franchisees, and suppliers.
2012
quem disse, berenice?
Freedom to create the beauty you want.
2018
Vult
Affordable technology for your beauty.
2019
Beleza na Web
The largest digital beauty platform in Latin America.
2019
Tô.que.Tô
Official multi-brand store of Boticário Group, with a huge variety of products for everyday use and a varied offer for hair, care, makeup, and perfumery products and much more.
2020
GAVB
Company focused on digital solutions joins Boticário Group’s brand team.
2020
Casa Magalhães
Modernizing and helping to solve retail issues through technology is the focus of Casa Magalhães, which becomes part of Grupo Boticário in this year.
2022
Dr. Jones
High-performance solutions for all men.
2023
Truss Professional
Presence in beauty salons in Brazil and around the world. One of the leaders in the hair care products segment.
2024
Au.Migos
The first line of products from Boticário Group developed for pets!
our
leaderships
Miguel Krigsner
From a small compounding pharmacy in 1977 in Curitiba to a Group that is present in 16 countries. Our founder continues to lead, dream and closely follow every step of Grupo Boticário’s journey.
Artur Grynbaum
Artur Grynbaum had a leading role in the creation of Boticário Group. Today, he is vice president of the Boticário Group Advisory Board. He joined the company in 1986 and worked his way up to president in 2008, replacing founder and partner Miguel Krigsner.
Conselho Consultivo
Boticário Group has an Advisory Board made up of eleven members, four women and seven men. The advisors comprise four linked members (owners and family members) and seven independent members. Miguel Krigsner (founder and owner) and Artur Grynbaum (owner) serve as president and vice president, respectively.
Conselho Consultivo
Boticário Group has an Advisory Board made up of eleven members, four women and seven men. The advisors comprise four linked members (owners and family members) and seven independent members. Miguel Krigsner (founder and owner) and Artur Grynbaum (owner) serve as president and vice president, respectively.
Fernando Modé
Current CEO of Boticário Group, he joined the organization in 1999 in the legal department. Modé holds a degree from the University of São Paulo Law School and a Master’s degree in Economic and Social Law from Pontifical Catholic University of Paraná, in addition to being a specialist in Tax Law from the University Extension Center – CEU.
Rafael Marconi
VP B2B Channels
With 14 years of experience in B2B and almost 11 years at Grupo Boticário, Rafa Marconi is the VP of B2B Channels. Administrator by UERJ, advertising by UFF and with postings at Kellogg Business School, led the evolution of the franchise network and channel restructuring, with deep knowledge of the company’s ecosystem.
Sergio Sampaio
VP Operations
Executive of solid experience, the leads the VP of Operations and the Logistics, Supply Chain, Supplies, Industrial, Research and Development, Quality, Patrimonial Security, Workplace Safety and Facilities.
Renata Gomide
VP Consumer
After her career as Director of Marketing and Sales at Quem Disse, Berenice? and as Executive Director of Branding and Communication for Grupo Boticário Brands, today Renata is responsible for the VP of Consumer. She holds a degree in Business Administration from FAAP, Marketing from ESPM and an MBA in Strategic Business Management from FVG.
Daniel Knopfholz
VP New Business
He joined the company as an intern in internal communication and today is the VP of new business. He has held important positions in the leadership of the Boticário Group, as leader of Eudora, then VP of Technology and People.
Fabiana de Freitas
VP of Corporate Affairs
Fabi has been with the Group for almost two decades. Shee had a career in the legal field with an important participation in the evolution of the Corporate Governance model. Today she is VP responsible for Legal, Compliance, ESG and Institutional Affairs and the structure of Fundação Grupo Boticário, in the vice presidency of Corporate Affairs.
Marcelo Azevedo
VP Strategy and Finances
Responsible for the Strategic Planning, Financial Planning and Control, Credit and Billing, Treasury, Tributary and Maaz.
Eduardo Javarotto
VP Retail Brazil and Internationsl Development
Java is responsible for the retailing business in the country (planning and go to market of proprietary channels – stores, direct sales and omnichannel) and for the international development of Boticário Group brands and business models in approximately 50 countries (stores, direct sales, Ecom, marketplace and b2b). He joined Boticário Group in 2012, and during this journey, he led the commercial, franchising, expansion, logistics, technology and transformation projects fronts.
José Luiz Ronchetti
VP B2C
Zeca is responsible for B2C Channels. He got into the Boticário Group in 2016 and in his journey, he worked as a Business Controller and was the Director of Channels, Demanding and Marketing Planning.
Renato Pedigoni
VP of Technology
Graduated in Biomedical Informatics from the University of São Paulo, Renato has been working for more than 13 years with technology, e-commerce and digital solutions. Joined Grupo Boticário in 2019, until he became VP of Technology in 2024.
from Brazil to the world
Boticário Group is one of the countless beauties Brazil spreads to Brazilians and to the entire planet. These are the countries where we share the best of our national essence around the world.
Brazil
Albania
Angola
Saudi
Arabia
Argentina
Belgium
Bolivia
Chile
Colombia
Costa
Rica
United Arab
Emirates
El Salvador
Spain
United
States
Ecuador
France
Guatemala
Guyana
Netherlands
Honduras
Hungary
Mauritius Islands
Italy
Japan
Kosovo
Lithuania
Luxembourg
Mexico
Mozambique
Nicaragua
Panama
Paraguay
Peru
Puerto
Rico
Portugal
Dominican Republic
Czech Republic
United Kingdom
Suriname
Ukraine
Uruguay
Venezuela