Technology & Innovation
Building the best and largest beauty ecosystem for the world.
That’s our mission. It involves a lot of technology!
In 2019, we decided that GB should become a leader in technology and experience. Thus, gb.tech, the technology division of Grupo Boticário, was born. We became a team made up of Developers, Product Managers, Product Designers, UX Researchers, Agilists, Data Scientists, Engineers and several other technology specialists. We grew from 200 to 2,000 people in 3 years.
Stay inside!
Visit Medium gb.tech and stay up to date with what’s happening in technology around the world and here at Grupo Boticário. You’ll see how we create processes, products and tech innovations across our entire ecosystem.
Our iniciatives
Technology for technology’s sake is not enough for our mission. Discover the areas and initiatives that contribute to the creation of projects and solutions for people’s lives and the planet.
Desenvolve
Desenvolve
To bring diversity to a market in which the supply of vacancies is much higher than the number of candidates, we created Desenvolvimento, Grupo Boticário’s free technology talent training and inclusion program, aimed at minority groups.
Startups
Startups
Grupo Boticário’s Startup Acceleration Program helps startups explore new markets based on the experience in retail and beauty that we have acquired over the last 40 years.
AccessData
Data
Grupo Boticário is the 4th most admired company for working with Data in Brazil, according to the State of Data Brasil 2022 survey, carried out by Data Hackers and Bain & Company. Discover Grupo Boticário’s accelerated data journey.
Know moreBotilabs
Botilabs
Botilabs is gb.tech’s innovation laboratory, which carries out studies and tests on emerging technologies with the aim of directing the future of Tech and keeping GB as a pioneer in the Beauty market.
Get in touch!Cultivating Design Systems
Cultivating Design Systems
Learn more about Flora, the Design System created by Grupo Boticário and see how it is taking root here and supporting the growth of our projects, creating unique and resolute solutions.
Meet Flora|!Research and Development
We have a R&D Center inside Boticário Group
Development Platform
Development Platform
See how the platform that accelerates the creation of Grupo Boticário development environments works and facilitates the daily lives of our developers.
click hereArtificial Skin
Artificial Skin
We were the first Brazilian company to develop a 3D skin. A technology to be used in products and raw materials of Boticário Group and that allow us to stop animal testing – we have not done animal testing for 21 years.
Robotics, AI and Fragrances
Robotics, AI and Fragrances
We launched the world’s first fragrances made with artificial intelligence, in partnership with IBM. With global partnerships, we have found the perfect combination between the experts from Boticário Group and the machines’ cognition. The result was impressive and has proved that human sensibility made all the difference in the process.
Map of the Future
Map of the Future
Through our future map, we have status-challenging territories of activity that direct our innovation projects. From there, new products are designed and taken off the ground and new consumer experiences are created in connection with the trends mapped by the Future of Beauty.